Eddie Webster III currently serves as director, demand response and program development for Minnesota Valley Electric Cooperative in Jordan, Minnesota, U.S. Prior to joining MVEC, Webster was the demand-response and emerging technologies lead for Great River Energy, one of MVEC’s power suppliers. He has more than a decade of experience creating and managing demand-response programs, both for utilities and commercial customers. Webster has led many efforts to achieve more efficient and valuable demand-response operations, and he has a keen understanding of the potential demand response holds at the various operational levels, spanning distribution operations through the organized wholesale power markets.