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Aclara Unveils Adaptive Consumer Engagement Platform OlgaYakovenko/iStock/Thinkstock

Aclara Unveils Adaptive Consumer Engagement Platform

Aclara Technologies LLC recently introduced its new, adaptive consumer engagement platform at the annual Client Advisory Board (CAB) meeting, where industry professionals also discussed the evolving landscape of the utility industry.

Developed on Aclara’s strong foundation of advanced analytics, the scalable, flexible platform empowers utility partners to integrate data from multiple sources and generate insights that help consumers understand their bills and how they use resources, increasing their engagement and likelihood of participation in a utility’s customer and conservation programs.

Features of Aclara’s Adaptive Consumer Engagement Platform include:

  • Streamlined batch data integration for all utility data
  • Real-time calculation of insights, relative to consumer and utilities’ priorities
  • Web-based content and configuration tool allowing complete program control
  • Lightning fast APIs prioritize performance, security, scalability and standardization
  • Modern, responsive re-design of Aclara’s web portal solutions

Industry discussions focused on market trends, such as advanced metering, customer satisfaction, regulatory challenges and utility strategies centered on customer analytics and segmentation. Other discussions included the following topics:

  • The need to motivate customers to save energy even when bills are small
  • Meeting increased customer expectations while continuously improving customer satisfaction
  • Making sense of big data and keeping track of what is assumed, versus what is known about customers
  • Using digital channels to engage and enable customers to take action to save money

Formed in January 2010, Aclara’s CAB provides an opportunity for customers to provide feedback on Aclara's vision for Consumer Engagement and its role in developing solutions for utilities. Further, the bi-annual meetings serve as a networking forum for executives to provide important feedback and share best practices to help Aclara shape its products and services.


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