A Look Inside Hitachi ABB Power Grids' New Experience Center

March 9, 2021
The center gives Hitachi ABB Power Grids a new way to collaborate with customers, partners and other stakeholders.

Hitachi ABB Power Grids has announced the inauguration of its new Customer Experience Center (CEC) at the company’s North American headquarters in Raleigh, North Carolina. Located in a state-of-the-art facility on the Centennial Campus of North Carolina State University, the center gives Hitachi ABB Power Grids a new way to collaborate with customers, partners and other stakeholders on strategies to facilitate the shift toward electricity as the backbone of the entire energy system.

Built using an advanced digital platform, the center provides visitors, both in-person and virtual, with a 3D, interactive immersion in Hitachi ABB Power Grids’ portfolio of technologies and solutions for power utilities, renewables, data centers, transportation and other asset-intensive industries. The CEC will also support guided tours and collaboration sessions for customers, partners and select guests.  

The center offers demonstrations areas for its four key product and solution offerings, including power and distribution transformers, high voltage products and services,power automation and distribution, and grid integration systems and solutions. Each area offers interactive demonstrations  and immersive virtual reality experiences of key power grids building blocks.  

“COVID-19 pandemic has changed the way we operate and engage with customers. This new Customer Experience Center provides us a perfect opportunity to leverage digital technologies to better communicate the story of Hitachi ABB Power Grids and demonstrate the value of our products and solutions to our customers in a whole new digital way. I am very proud to invite everyone to experience our new Center as a testament to our commitment to powering good for a sustainable energy future, with pioneering and digital technologies,” said Anthony Allard, Head of North America, Hitachi ABB Power Grids. “While we aren’t able to accommodate in-person visits at this time, I encourage everyone to tour the center virtually and register for future visits for face-to-face collaboration when it’s safe to do so.”

Beyond exploring the company’s product and solutions portfolio, the Center also offers deep dives into the history of innovation of both ABB and Hitachi, their local manufacturing footprint in North America, virtual tours of our factories, customer stories, and 3-D demos of the company’s products. 

Visit the Customer Experience Center at www.hitachiabb-powergrids.com/CECTourto.

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