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Klein Tools Names Greg Palese Vice President of Marketing

March 13, 2013
March 11, 2013 (Lincolnshire, IL) – Klein Tools ( http://www.kleintools.com/) for professionals since 1857, has named Greg Palese as vice president of marketing. This is a newly created position to manage the growing marketing needs of the North ...

March 11, 2013 (Lincolnshire, IL) – Klein Tools ( http://www.kleintools.com/) for professionals since 1857, has named Greg Palese as vice president of marketing. This is a newly created position to manage the growing marketing needs of the North American and international markets which Klein Tools serves.

As vice president, marketing, Greg will be responsible for the marketing strategy of Klein Tools while growing the brand globally. He will also partner with product development and sales to define opportunities and develop business plans to support company objectives.

“Greg’s expertise in developing and launching products and brand strategies will contribute to the expansion of Klein Tools,” comments John McDevitt, executive vice president sales and marketing. “His innovative thinking and vision will help drive growth and market share both here and abroad.”

With more than 20 years of experience, Greg brings a wealth of knowledge to Klein Tools. He comes to Klein Tools from Lowe’s Home Improvement where he managed the Kobalt Tools brand and was responsible for the recent launch of Kobalt's Handheld Power Tool lineup. Under his direction, Kobalt was named a “Brand to Watch” in Landor’s “Breakaway Brands” study for their significant upward momentum from 2008-2011. Prior to that, Greg was a brand manager at PEAK/Old World Industries working on their branded and private label wiper blade programs as well as the launch of Procter & Gamble’s branded automotive products into the automotive retail channel. He has also worked for several advertising agencies on many local, regional and national brands.

Greg holds a bachelor of science degree in business administration and marketing management from Villanova University and an MBA with a concentration in e-business from De Paul University.

About Klein Tools

Since 1857 Klein Tools, a family-owned and operated company, has been designing, developing and manufacturing premium-quality, professional-grade hand tools. The majority of Klein tools are manufactured in seven plants throughout the United States and are the number one choice among professional electricians and other tradespeople. For more information, visit www.kleintools.com.

CONTACT:

Tina Bush

Klein Tools

[email protected]

Phone: 847-821-3318

About the Author

Amy Fischbach | Field Editor

Amy Fischbach is the field editor for the Electric Utility Operations section of Transmission & Distribution World. She worked for Prism Business Media (now Penton) for eight years, most recently as the managing editor of Club Industry's Fitness Business Pro magazine. She is now working as a freelance writer and editor for B2B magazines. Amy earned her bachelor's and master's degrees in journalism from Kansas State University in Manhattan, Kansas. She serves as the national vice president of the American Society of Business Publication Editors. She can be reached at [email protected].

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