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Diversified Products Launches LineWise and LiftWise Brands

Sept. 24, 2013

In an effort to better serve its core markets, Diversified Products has announced two new branded divisions for its line of products: LineWise and LiftWise.

Amy Fischbach

WACO, Texas — In an effort to better serve its core markets, Diversified Products has announced two new branded divisions for its line of products: LineWise and LiftWise.

Diversified’s LineWise brand includes a variety of lineman tools, such as energized line lifters, auxiliary arms, phase lifters, temporary conductor supports, insulated work platforms and pole pullers. All products under the LineWise name have been field-tested and approved by transmission and distribution maintenance professionals.

The LiftWise brand includes multiple models of fall-arrest man baskets designed for accessing high-reach maintenance areas. The baskets offer quick attachment to service cranes, knuckleboom cranes and digger derricks, providing a convenient, safe alternative to renting aerial lifts, using ladders or climbing on equipment.

All products under the LineWise and Liftwise brands were previously marketed under the Diversified Products name. They have been developed over the last 15 years by Diversified Product Development, a long-time provider of conceptualization, engineering and fabrication services that specializes in the utility, construction and related industries.

“We have been developing field-proven lineman tools and fall-arrest products for many years, but the Diversified name didn’t clearly reflect our specialized offerings,” said Ray Fritel, president of Diversified Product Development. “Now, we’re launching the LineWise and LiftWise brands as a commitment to our key markets so that we can provide more clarity and better cater to specific audiences.”

The LineWise and Liftwise brands will be officially revealed at the 2013 ICUEE tradeshow and exposition, October 1-3, in Louisville, Kentucky.

For more information, contact Diversified Product Development, 1001 Webster Avenue, Waco, Texas 76706, phone 254-757-1177, fax 254-757-1188, or visit the website at www.diversifiedproduct.com.

About the Author

Amy Fischbach | Field Editor

Amy Fischbach is the field editor for the Electric Utility Operations section of Transmission & Distribution World. She worked for Prism Business Media (now Penton) for eight years, most recently as the managing editor of Club Industry's Fitness Business Pro magazine. She is now working as a freelance writer and editor for B2B magazines. Amy earned her bachelor's and master's degrees in journalism from Kansas State University in Manhattan, Kansas. She serves as the national vice president of the American Society of Business Publication Editors. She can be reached at [email protected].