General Cable and Dow Inside Alliance Introduces EmPowr® Link+ Medium-voltage Cables Made with Dow Endurance™ HFDC-4202 EC

Jan. 18, 2013
Highland Heights, Kentucky - January 08, 2013--General Cable (NYSE: BGC) and Dow Electrical & Telecommunications (Dow E&T), a business of The Dow Chemical Company (NYSE: Dow), are pleased to introduce BICC® Brand EmPowr® Link+, an enhanced tree-retardant ...

Highland Heights, Kentucky - January 08, 2013--General Cable (NYSE: BGC) and Dow Electrical & Telecommunications (Dow E&T), a business of The Dow Chemical Company (NYSE: Dow), are pleased to introduce BICC® Brand EmPowr® Link+, an enhanced tree-retardant cross-linked polyethylene (TRXLPE) insulated medium-voltage cable that sets the new standard for reliability and asset management.

This powerful General Cable–Dow Inside alliance brings together two long-standing innovators with more than two centuries of combined technical expertise. General Cable and Dow are committed to providing valued solutions to customers by combining advanced materials with advanced manufacturing. EmPowr Link+ underground medium-voltage cable offers longer service life and the potential for a lower total system cost, offering peace of mind now and for decades to come for consumers and utilities alike.

EmPowr Link+ utilizes DOW ENDURANCE™ HFDC-4202 EC next-generation insulation compound, which offers enhanced dielectric performance with improved water tree-retardant technology, and is coupled with advanced conductor and insulation shield technologies that help reduce electrical stress and enables easier accessory installation over a broader temperature range. These components, combined with exceptional material processing and state-of-the-art cable manufacturing capabilities, deliver a medium-voltage cable proven to provide extended cable life over existing TRXLPE cables.

"Backed by the General Cable–Dow Inside alliance, EmPowr Link+ delivers reliable power that allows our utility customers to lower operating costs and ensure an expected system lifespan in excess of 40 years," said Jay Lahman, Vice President and General Manager of General Cable's Electrical Utility Business.

Through Class 10,000 clean room material handling and 100 percent new-generation optical pellet inspection, EmPowr Link+ compounds avoid contamination that can adversely impact performance and service life. General Cable's true triple extrusion dry cure technology and state-of-the-art computerized process controls further prevent exposure to contamination and moisture ingress while ensuring consistent quality and reliability.

"Working together, Dow and General Cable are driving innovation forward and establishing new standards for reliability that improve the total system economics and offer enhanced peace of mind throughout the value chain," said Kim Ann Mink, Ph.D., Business President, Dow Elastomers, Electrical & Telecommunications.

EmPowr Link+ medium-voltage TRXLPE insulated cables meet or exceed industry standards and specifications while offering proven extended cable life as demonstrated by extensive wet aging comparisons and time-to-failure ACLT testing. For more information, email [email protected] or call 1.888.222.6584.

About General Cable

General Cable (NYSE:BGC), a Fortune 500 company headquartered in Highland Heights, Kentucky, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, specialty and communications markets. With annual revenues approaching $7 billion, General Cable is one of the largest wire and cable manufacturing companies in the world. It operates 57 manufacturing facilities in 26 countries and employs 14,000 associates. Visit our Web site at

About Dow Electrical & Telecommunications

Dow Electrical & Telecommunications, a business unit of The Dow Chemical Company ("Dow"), is a leading global provider of products, technology, solutions and knowledge that sets standards for reliability, longevity, efficiency, ease of installation and protection that the power and telecommunications industries can count on in the transmission, distribution and consumption of power, voice and data. Understanding that collaboration is essential to success, Dow Electrical & Telecommunications works together with cable makers, other industry suppliers, utilities, municipalities, testing institutes and other organizations around the world to help develop solutions and create mutual value that will sustain these industries for years to come. For more information, visit

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

For Editorial Information:

Holiday Watson

Dow Electrical & Telecommunications

+1 280 966 4198

Karen Ouellette

General Cable

+1 860 465 8777

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