Keven Ireland is the director of business development for Nutrien Solutions, formerly Crop Production Services Inc. Ireland has worked for Nutrien for more than 22 years and held numerous leadership positions. In his current role, he is responsible for strategic planning that works to improve Nutrien’s market position and financial growth. His current work responsibilities focus on administering marketing programs with a view to developing new services, products and technologies designed to assist in facilitating long-term strategic goals for execution in the field. Ireland also serves on the ROW Stewardship Council board of directors.