Joseph Perello

Joseph Perello is the Founder and CEO of Props, a performance-based creator media system built to turn credibility into scalable acquisition. Previously, he served as Chief Marketing Officer for the City of New York and as Vice President of the New York Yankees, where he led large-scale brand, revenue, and audience growth. Across public sector, sports, and consumer brands, Joseph’s work has focused on how storytelling, paid media, and measurement operate as a single system—designed to earn trust, drive performance, and scale with discipline.