Alex Cochran ([email protected]) joined G&W Electric as global product manager for overhead technologies in late 2023. She has over a decade of experience in marketing, marketing management, product management and engineering as well as working with medium-voltage switchgear, overhead apparatus and power transformers. Additionally, she is an active member of various standards committees, including the IEEE Switchgear committee, and currently serves as Chair of the IEEE Technology and Innovation subcommittee. Cochran has an MBA degree from the University of Central Florida and a BSEE degree from the University of Florida.