Amory Lovins

Physicist Amory Lovins, FRSA, cofounder and chairman emeritus of Rocky Mountain Institute (RMI), Basalt, Colorado, is an energy adviser to major firms and governments in more than 65 countries for more than 40 years; author of 31 books and more than 600 papers; and an integrative designer of superefficient buildings, factories, and vehicles.

Over his past 47 years, Dr. Lovins has received the Blue Planet, Volvo, Zayed, Onassis, Nissan, Shingo, and Mitchell Prizes, the MacArthur and Ashoka Fellowships, the Happold, Benjamin Franklin, and Spencer Hutchens Medals, 12 honorary doctorates, and the Heinz, Lindbergh, Right Livelihood ("alternative Nobel"), National Design, and World Technology Awards. In 2016, the president of Germany awarded him the Officer’s Cross of the Order of Merit (Bundesverdienstkreuz 1. Klasse).

His recent efforts include supporting the RMI's collaborative synthesis for China's National Development and Reform Commission, of an ambitious efficiency-and-renewables trajectory that informed the 13th Five Year Plan; helping the government of India design transformational mobility; and exploring how to make integrative design the new normal, so investments to energy efficiency can yield expanding rather than diminishing returns.

His latest books include Small Is Profitable (2009,, Winning the Oil Endgame (2004,, The Essential Amory Lovins (2011), and Reinventing Fire (2011,