Prysmian Group To Launch Proprietary Green Product Label

Prysmian Group on May 4 announced the launch of its ECO CABLE label, a proprietary green product label, to support utilities and distributors strengthen their green supply chain and value proposition. 


“The ECO CABLE product label is aimed at proactively addressing the greener and greener expectations of the market and of all stakeholders,” Massimo Battaini, Prysmian Group COO, said. “With this initiative, the Group aims at strengthening the Group’s sustainability strategy and active role as a promoter of a sustainable development as well as at accelerating the Group’s race to net-zero CO2 emissions.”


The ECO CABLE label can be easily cross-referenced and paired with additional certified sustainability protocols like the Environmental Product Declaration (EPD) and the EU Ecolabel — the environmental excellence label for products and services meeting high environmental standards throughout their life cycle.


The ECO CABLE label assignment is based on an automatic calculation system using recognized and measurable criteria derived from the EU Ecolabel Regulation no 66/2010 and in line with the main regulatory frameworks and requirements, with a very specific focus on cable products: Carbon Footprint, Absence of Substances of Very High Concern, Recyclability/Circularity, Recycling input rate, Environmental benefits and Cable transmission efficiency.


Prysmian Group has committed to having 20% of the product range subject to the ECO CABLE criteria assessment by 2022, in line with the Group’s Sustainability Scorecard targets. ECO CABLE labeled products for the Energy business will be available in Italy starting from early May and will be available in Q3 in France, Spain, Germany and by year-end in the Nordics region.


ECO CABLE is part of a broader plan toward a fully automated design-to-sustainability approach that will grant the Group to have 85% of its cable product families covered by carbon footprint assessment by 2022.