A bright future for solar? Seriously? I wouldn't be surprised if this statement raises an eyebrow or two. What you probably have recently heard or read is that the solar industry is going through a tough time, with high-profile bankruptcies, trade wars and incentive cuts being the order of the day. As if that wasn't bad enough, there is a common myth that solar energy is still very expensive and will never be competitive with other renewables such as wind, much less against conventional, fossil-fuel based power generation.