Pathway To Adoption
The app-based load-shifting program was developed in partnership with ev.energy, a cloud-based platform that optimizes EV charging with a focus on grid resiliency, decarbonization and social equity. ev.energy’s platform charges EVs with the lowest-cost, greenest electricity available while always ensuring the customer’s vehicle is charged by the time they specify. ev.energy has partnered with numerous utilities and energy providers across North America to offer similar programs aligning EV charging with grid constraints.
- Reduce customer energy bills by automatically charging EVs off-peak.
- Support grid resiliency by reducing demand during the 4 p.m. to 9 p.m. window.
- Nudge customers toward low-carbon charging and automatically align EV load with renewable energy generation in real time.
In addition to helping drivers save money, the app aligned EV charging with low-carbon electricity, supported grid reliability by avoiding charging during peak times and charged vehicles fully by the time drivers needed them.
- TOU rates alone are not enough to successfully address grid reliability and carbon concerns. The app was able to smooth out rebound timer peaks and align with day-ahead emissions.
- An emphasis on equity. Pilots should represent the customer service area so they scale effectively into programs.
- Provide locally relevant messaging to participants with trusted partners, translate content for non- English speaking audiences, and add incentives for low-income customers.
- New programs should align with existing programs. MCE Sync participants were auto-enrolled by ev.energy into MCE’s demand response market as well, which triggered additional events that increased the benefit to customers.
- Nudges work. Combining behavioral economics with active load control provides the best load-shifting results compared to each program on its own.
- Vehicle application programming interfaces (APIs) should be open to all. Auto manufacturers should make their telematics platforms reliable and open to enable
customers to enroll in vehicle-to-grid integration programs.
- Third-party evaluation is necessary. Third-party evaluation can help to quantify the impacts and distill lessons from pilot phases into strategies for program enhancement and scaling.