Dow Wire and Cable Launches New Initiative

Nov. 4, 2009

November 3, 2009 -- Dow Inside is a new initiative from Dow Wire & Cable that benefits cable manufacturers and utilities alike. With the power of Dow Inside, you can be assured of reliability and long cable life based on excellent materials, dedicated R&D, deep industry knowledge and close working relationships with cable manufacturers, utilities and other power industry influencers.

All cables with the Dow Inside label are made with DOW™ ENDURANCE™ products - proven products that have passed a wide variety of global cable aging tests conducted at independent laboratories under a full range of operating conditions. In fact, we're going beyond normal requirements to set new quality standards. That means fewer insulation and semiconductor shield failures - and greater confidence that the power will be there when you need it most.

Contact:

North America

John Claybrooks

Dow Wire & Cable

Phone: 989-636-0034

[email protected]

Terri Howe

Howe Marketing Communications

Phone: 616-997-6235

[email protected]

About the Author

Amy Fischbach

Field Editor

Amy Fischbach is the field editor for the Electric Utility Operations section of Transmission & Distribution World. She worked for Prism Business Media (now Penton) for eight years, most recently as the managing editor of Club Industry's Fitness Business Pro magazine. She is now working as a freelance writer and editor for B2B magazines. Amy earned her bachelor's and master's degrees in journalism from Kansas State University in Manhattan, Kansas. She serves as the national vice president of the American Society of Business Publication Editors. She can be reached at [email protected].