Brian E. Hoff is executive of grid software innovation solutions for GE Digital. In this role, he leads the product management strategy for the analytics portfolio and is focused on co-innovation with customers and developing customizable solutions to help electric utilities meet their energy transformation goals. Hoff has more than 27 years of experience in the energy industry serving in a variety of roles in nuclear, corporate services, engineering, information technology, cybersecurity and emerging technology, including launching new business ventures as the vice president of innovation at Exelon Corp. He graduated from Hamilton Technical College with a bachelor’s degree in electronics engineering technology and earned an MBA degree from the University of Phoenix. Additionally, he has completed Northwestern University’s Kellogg School of Management’s global advanced management program.