T&D World Magazine
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Central Maine Power to Help Customers Better Manage Energy Usage with Engagement Tools

Tendril has announced a partnership with Central Maine Power to help the company foster deeper consumer relationships, deliver better value to consumers, and differentiate their products.

Tendril will provide Central Maine Power customers with timely and relevant feedback, suggestions, and energy saving tips about their electricity usage. Empowered by Tendril’s personalized web application, Central Maine Power customers will be able to:

  • Gain updated and valuable insight about their energy use
  • Receive tips and suggestions to improve energy efficiency
  • Create savings goals and design a plan to achieve them
  • Compare their energy use to similar households

Tendril’s software application suite creates an active learning experience where consumers can gain insight into their energy use and learn how to control consumption based on their unique goals.

“Companies today are faced with consumers who want brands to treat them as individuals, while collaborating with them to offer relevant, engaging experiences that are mutually beneficial,” said Adrian Tuck, CEO, Tendril. “Companies like Central Maine Power understand this empowered consumer and are working to gain persistent and active engagement. The power of an open platform delivers applications that engage consumers with energy providers and empower them to take charge of their energy, which enables more consumer engagement, better use of energy, and revenue opportunities for providers.”

Central Maine Power began deploying the web portal to select customers in 2012, with a mass rollout in July 2013

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