Serveron Corporation has announced the opening of its first sales office in the People's Republic of China and the appointment of Wang Peng as its Beijing-based general manager. The company also announced that it has appointed David J. Bidwell to lead its business development efforts throughout Europe.
Wang joins Serveron from Alstom Power Service China, where he led a sales team serving the entire China market, as well as Hong Kong and Macao. Prior to joining Alstom, he served as a sales manager for General Electric Energy Services in China.
Bidwell, formerly of Itron, Inc., brings to Serveron more than 20 years of industry experience. At Itron, Mr. Bidwell was responsible for the company's international selling efforts. Previously, he worked as a director of international sales and marketing for Schlumberger's Measurement and Systems group.
"Better penetration of the China and European markets is important for Serveron, the electric utilities and their commercial and consumer customers," said Bart Tichelman, chief executive officer of Serveron Corporation.
"China's ability to meet its accelerating energy demands will depend heavily on the deployment of advanced technology to maximize the value of their transformer assets," Tichelman added, "Our technology can also help ensure that Europe's electric power generation, transmission and distribution systems continue to operate reliably while lowering maintenance costs and deferring capital expenditures."
More than a dozen major electric utilities in the United States are committed to new voluntary transformer-monitoring standards to help prevent transformer failures, which are a major source of blackouts. Serveron will be marketing its advanced dissolved gas transformer monitoring technology to electric utilities, and other power generating and distribution organizations in China and Europe, where, much as in the United States, recent heat waves showed the negative impact of such strains on power producers.
On-site transformer monitoring helps electric utilities manage their expensive transformer assets more reliably and operate them with a greater margin of safety, enabling them to minimize or delay the costs of repairing or replacing these valuable assets. The cost of purchasing new power transformers can range from $500,000 to more than $6 million each.