OPOWER has released OPOWER 3.0, its next-generation platform for advanced customer engagement (ACE). The platform is designed as a comprehensive front-end solution for smart grid deployments. It offers a new web portal and the introduction of in-home displays and mobile phones as content delivery mechanisms.
Several utilities, including Commonwealth Edison, will deploy the new platform. In addition to the mail, web and phone, utility customers will receive energy information through in-home displays and mobile phones. The cross-channel approach is designed to enable all customers to engage with their energy data and save on their bills, irrespective of income or access to technology.
“Achieving energy efficiency on a large scale is about engaging and motivating a very large percentage of the customer base,” said Alex Laskey, co-founder and president of OPOWER. “Our platform is designed to do just that – proactively engage customers across all available channels and help them save energy and money. We are very excited to work with our utility partners to help them deliver the value of the Smart Grid directly to their customers.”
OPOWER’s approach, which combines cross-channel information delivery, usage analytics, behavioral science and household-level message customization, is a formula used in large scale deployments. Currently deployed to more than one million homes, OPOWER products have delivered more than 100 GWHs and over $13 million in verified energy savings for utility customers. With the new platform and the more granular AMI data, the company expects to triple energy savings in 2010.
The new platform features a major new release of OPOWER’s online portal, re-designed to capitalize on two years of customer feedback. New and updated features to the portal include:
All of OPOWER’s 29 existing utility clients will be able to upgrade to the new platform as soon as their AMI infrastructure is in place. OPOWER expects to have more than five million active users on its platform by early 2011.