Southern Company (Photo: Business Wire)
Analytics help guide important decisions in Southern Company utilities.

Southern Company Improves Collections Through Predictive Analytics

Analytics help generate successful options for utility customer-payment arrangements. Presenting at Analytics 2013 conference Oct. 21-22 in Orlando, Florida, Southern Company will highlight how it improves its understanding of the residential customer base by analyzing big data. Southern Company has been the top-ranked utility for financial soundness among Fortune magazine's "World’s Most Admired Companies" four years in a row.

“SAS is sponsoring Analytics 2013, where more than 1,000 analytics experts will gather to share research, technologies and best practices,” said Alyssa Farrell, SAS Global Marketing Manager for Energy and Utilities. “At the event, Southern Company Manager of Customer Analytics Chris Nickerson will share the kinds of insights that help guide decisions in collections, an important yet complex aspect of customer service.”

Read the white paper Analytic Strategies for the Customer-Centric Utility to explore the outreach and operations strategies that can transform how utilities view customers and provide opportunities to boost return on analytic investments

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