T&D World Magazine

Endesa Using Customer Intelligence Analytics

Using SAS Customer Intelligence analytics, Endesa, the largest electricity company in Spain, is executing smart marketing campaigns that have helped reduce costs associated with customer acquisition by 50 percent. Simultaneously Endesa has increased customer retention rates by 100 percent by using SAS to prioritize marketing campaigns and direct resources to customers with the greatest purchasing power and highest lifecycle value.

Endesa´s in-depth customer knowledge obtained through SAS’ Customer Intelligence solutions has led to the development of new high added-value products and services.

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