T&D World Magazine

Oracle Announces Siebel CRM Mobile for BlackBerry Platform

Oracle has announced the new Siebel CRM Mobile for the BlackBerry platform. Created as a result of the collaboration between Oracle and Research In Motion (RIM), Siebel CRM Mobile now provides customers with secure mobile CRM functionality that mirrors the simplicity of the BlackBerry email experience. This offering is available to existing Siebel Wireless customers and leverages the open and flexible development platform provided by the BlackBerry Mobile Data System (BlackBerry MDS) to simplify integration with web services exposed by Oracle's Siebel CRM.

Siebel CRM Mobile enables users to easily and securely access Siebel CRM applications from BlackBerry smartphones and use the push-based BlackBerry system architecture. The offering enables access to the most up-to-date CRM data online or offline, giving users the ability to take immediate action on critical notifications. By leveraging the advanced wireless security, connectivity and manageability of the BlackBerry platform, Siebel CRM customers worldwide can further realize the value of their Siebel CRM investment by expanding access to their mobile users.

Enterprises can already wirelessly access Siebel CRM through the BlackBerry Browser. Siebel CRM Mobile goes further by providing an additional level of integration with the BlackBerry platform to make important real-time CRM data available to sales forces, executives and field service engineers. With instant access to important CRM information, BlackBerry smartphone users can make even more productive use of their time out of the office. This enables offline use of Siebel CRM on BlackBerry smartphones to manage all aspects of customer interviews, services tasks, assess critical corporate data, and to collaborate more effectively with other team members. Providing wireless access to the latest CRM data available allows stakeholders to deliver more effective customer service and more efficient opportunity management in the field, which enables lower costs, increased profitability and predictable revenue growth.

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